No matter how successful your business is the one thing that it will always need are more customers. After all, serving your customers is why you’re in business, but could you and your sales team use a little help?

Below are six easy and low cost ways for you to get yourself in front of more people so that you can demonstrate your services. While some of these tactics may be focused on specific applications, feel free to change them to suit your needs.

1. Idea: Host an Open House for Insurance Agents and Adjusters.
   Applications: Contents Cleaning and Fire Restoration.
   Objectives: Build relationships with Agents and Adjusters. Introduce and educate them about the benefits of Ultrasonic Cleaning.
   Tips: Show them how fast and effective your Ultrasonic Cleaning System and services are, and how your service will save them money. Offer to clean their personal items, like golf clubs, to show them how effective your equipment is, plus provide a memorable service!
2. Idea: Partner with Interior Decorators and Window Blind Sellers.
   Application: Window Blind Cleaning.
   Objectives: Create mutually beneficial partnerships. Expand your sales reach.
   Tips: Offer these partners a Referral Fee or wholesale price for each blind cleaned. Not only will they make extra money, this will build good will with their customers by not “forcing” a new blind sale when all that is needed is a good cleaning. In fact, you should suggest that the designer or seller offer their customers a “Maintenance Plan.” Once these customers know there is an easy and affordable maintenance plan, they are more apt to purchase those more expensive “designer” type blinds. This will also give them an opportunity to periodically visit their customers where they could then sell new blinds for other areas in their home or business.
3. Idea: Clean Sports Equipment for Local Teams & Toys for Daycares.
   Applications: Contents Restoration, Janitorial Cleaning and Medical Cleaning for Infection Control.
   Objective: Diversify your services and customer base.
   Tips: Your local sports teams, whether they’re professional, collegiate or league-based, are more concerned than ever about the health issues resulting from unclean equipment. Offer to do a free cleaning of a few items to demonstrate the effectiveness of Ultrasonic Cleaning for Infection Control (this could even include your local school’s gym equipment or toys in a nearby day care). Morantz provides our clients with results from independent laboratory tests for you to share with your customers during the sales process. And be sure to bring your ATP testing kit to quantify and support your results.
4. Idea: Clean Your Doctor’s Offices (Including Pediatricians and Dentists) & Senior Citizen Facilities.
   Applications: Medical Cleaning & Infection Control.
   Objective: Diversify your customer base.
   Tips: Medical cleaning isn’t limited to large hospitals. Because of their small size, your local practitioners and senior centers often have problems maintaining sterile environments in their facilities. It’s not just the medical equipment; it’s the window blinds in the waiting and examination rooms, the computer keyboards at the nurse’s stations, the individual wheel chairs and even the toys in the pediatrician’s office. Morantz provides our clients with results from independent laboratory tests for you to share with your customers during the sales process. And don’t forget your ATP testing kit to quantify and support your results.
5. Idea: Partner with Your Local Computer Services Companies.
   Applications: Electronics Cleaning.
   Objectives: Create mutually beneficial partnerships. Expand your sales reach.
   Tips: Computer Services companies provide maintenance and technical support for businesses both large and small. Aside from installing software and hardware, Ultrasonic Cleaning gives them a new, “Value-Added” service to sell. Show them the benefits of cleaning their customer’s computers and tools with Ultrasonics. Ultrasonic Cleaning keeps computers running smoothly, prevents them from overheating and starting fires, avoids the loss of valuable data, stops employees from getting sick through sharing infected tools and equipment (which also improves productivity) and more.
6. Idea: Sponsor Industry Events.
   Applications: All.
   Objectives: Diversify your customer base. Create mutually beneficial partnerships. Expand your sales reach.
   Tips: Local business organizations are constantly looking for companies to sponsor events. They also like to showcase something that can attract attendees. In exchange for a nominal fee (or maybe just free food), you can bring your machine to their event and do a demonstration. And remember, the networking at these events can lead to more business.

All of these ideas help to achieve the following:

• They put you in front of new customers. Even if they aren’t ready to use your services at the moment, they now know who you are and what you can do for them.
• They get you in the door and help you to upsell additional services.
• They help your customers make more money by expanding their services.
• This will expand your credibility and enhance your professional reputation.

These ideas are just a small sample of the many ways you can get more clients simply by being creative. Morantz can provide you with more, proven ideas.

What creative things do you and your sales teams do to get more customers? Please share in the comments below. We’d love to hear about them.