R&T BLINDS EXPO IN EUROPE Stuttgart, Germany March 2018
The world’s largest window blind manufacturers gathered in Germany for five days to show off the latest and greatest advances in the window blind industry. From the moment you entered any of the eight halls, it was clear that the trend continues for sales of fabric blinds and roller shades.
This is great news for ultrasonic blind cleaners! These beautiful, higher end blinds require a bigger investment for consumers. To protect this investment, they are willing to pay for cleaning and maintenance rather than having to purchase new blinds.
Our stand received visitors from over 50 countries! Most are blind manufacturers and/or sell new blinds. During live cleaning demonstrations, it was amazing to see the recognition in their eyes of how easily blinds can be cleaned, and how much profit there is in the service. Most told us they had been asked if they clean blinds. Many discussed that by offering cleaning, it would be easier to get their customers to invest in more expensive blinds.
This was not news to Michele Lazzarotto from Elle Emme and Lavarretutto of Milan, Italy. Michele spent all five days at our stand speaking with interested customers about his personal experiences with ultrasonic cleaning. During the past eight years, Michele has expanded his business tremendously with ultrasonics. His investment in four Morantz machines has allowed him to take on all types of cleaning jobs, although cleaning blinds remains his largest market. Most recently Michele has been on the job at Versace keeping their blinds looking good!
Our live demonstrations included cleaning several blinds that people from all over Europe brought to our stand. We had one company bring us an extremely dirty, twenty year old Venetian Blind, from the exterior of a building.
Within minutes, the slats were clean, the cords and ladders were clean, and it was ready to be rehung and used for years to come.
Overall, the show was a great experience. We look forward to working with our new customers all over the world.
