For years, the restoration industry has been celebrating the success of ultrasonics for cleaning hard goods. However, what many people don’t realize is that with the proper ultrasonic equipment, you can also clean soft contents such as stuffed animals, fabric window blinds and curtains, dolls, sports equipment, bags, area carpets and many other items. Gadue’s Dry Cleaning in Vermont recognized this opportunity and they have graciously shared their Success Story with us (photos below are courtesy of Gadue’s and examples of their work).
In 2015, Melissa Gonyon, Gadue’s Restoration Sales and Marketing Manager, attended Crawford’s Contractor Connection expo in Orlando, Florida where she saw Morantz Ultrasonics equipment in action. She and Aline Gadue, President and third-generation operator, were convinced that ultrasonic cleaning was the answer to growing the restoration division of their business. They ordered their equipment, set up their facility and got to work.
After a year of utilizing ultrasonic cleaning, Melissa tells us, “We originally purchased our Morantz Ultrasonics equipment to aid in cleaning associated with our Fire, Smoke and Water Restoration Division. It has worked very well in this department. Our company is able to offer a service that was not previously available in our state. It has blown away insurance adjusters with the savings of cleaning items rather than having to replace them.”
Melissa continues, “We have also found that using ultrasonics to clean items we typically use conventional dry cleaning methods for provided more successful results. An example is wedding gown cleaning. Vermont brides end up in some not-so-clean spots seeking that perfect Vermont setting for their wedding photos. The result is a train and dress bottom that has literally been dragged through the mud. We use our ultrasonic equipment to concentrate on the bottoms, prior to the finish cleaning process, to ensure we remove all the dirt.”
Melissa also tells us, “With ultrasonics, we now have the ability to expand our scope, and accordingly, our current customer base. By offering cleaning of items such as baby gear, sports equipment, window treatments, blinds, golf clubs and bags, and more we have reached beyond traditional dry cleaning customers.”
“We recently signed a deal to clean all of the sports equipment and uniforms for Vermont’s first professional indoor football league, The Vermont Bucks. We are very excited for this opportunity and are looking forward to the doors that this may open for us with other organizations such as universities and athletic programs across the state.”
Aline and Melissa recognized that marketing their new technology was going to be critical to their success. From the beginning, they created information packages, banners and more; all boasting about their ultrasonic technology.
Gadue’s is thrilled to be able to restore more types of items than ever before, including personal, cherished possessions, items that were previously considered to be a loss and even items that they would not have even considered cleaning. That’s because Gadue’s knows that cleaning with ultrasonics is faster, easier and restores better than any other process. As a result, Gadue’s is creating new profit centers and increasing revenue. Congratulations to Gadue’s Dry Cleaning on their success with ultrasonic cleaning!
All photos above are copyrighted and property of Gadue’s Dry Cleaning. These cannot be used without their permission. If you would like to view more before and after photos like these, please visit: Before and After Ultrasonic Cleaning photo album.